Intelligent, Cost Effective, Accurate, footfall measurement system
Developed by Alpha Vision Design AVD Ltd, the Traffic Central™ People Counter is a simple, network enabled, real time, footfall, camera counting system.
For retail, exhibitions, museums, airports or any place where footfall assesment is required, Traffic Central™ provides cost effective, accurate, footfall measurement.
The Traffic Central camera counts the movement of people both entering and exiting a monitored zone. All people count processing takes place within the camera and the system includes specific software to view and evaluate the results. Each footfall counter can be remotely monitored through the internet.
Our executive suite of tools can help you manage and understand trends and patterns that affect the everyday operation of your business.
See Product News for further information:

Quick and easy to install. ( counting is performed and stored directly within the camera!)
Aisle width coverage up to 7m across.
Real-time, remote footfall monitoring.
No restriction on the number of connected footfall counters or the number of networked premises.
Robust ‘All In One' technology
Directional people counting information.
Web enabled browser for seamless configuration.
Open standard protocols for OEM application integration.
Produce footfall graphs and management reports.
Ability to export data to excel and generate pdf documents.
Real-time local and remote footfall analysis suitable for large retail chains and stores
Completely Plug & Play
Evaluate Marketing and Advertising campaigns
Measure a store’s performance
Perform reliable branch comparisons
Calculate customer to sale conversion rates
Eliminate understaffing/overstaffing costs
Identify peak selling hours, days, weeks, months, seasons and years
Understand the effects of weather, national holidays and major events on your stores performance
Decrease revenue leakage and maximise the revenue capacity of a store

"The install was probably one of the easiest I have ever been involved with, the people counter seamlessly joined the customer’s network and the web interface was very user friendly and simple to configure. I look forward to doing further business with your company in the near future" Ian Muxworthy, ICT Technical Director, UK
"We performed a 3 month trial on a range of various technologies from the leading footfall manufacturers. In all cases, Traffic Central™ outperformed all in terms of ease of deployment, accuracy and cost” Alan Hudson, Masterclass Security. Client: Douglas Village Shopping Centre, Co. Cork, Ireland.
"Traffic Central™ outperformed competing solutions but most importantly offered accurate footfall figures" Ruth Cody, director, Mason, Owen & Lyons, commercial property consultants, Dublin, Ireland.
"Of all the people counting solutions we have experienced, Traffic Central is the easiest to install and most accurate" John Brien, Electroautomation, Europe.